Art Platforms and Cultural Production on the Internet by Olga Goriunova

By Olga Goriunova

In this publication, Goriunova deals a serious research of the approaches that produce electronic tradition. electronic cultures thrive on creativity, constructing new forces of association to beat repetition and succeed in brilliance. to be able to comprehend the methods that produce tradition, the writer introduces the idea that of the paintings platform, a particular configuration of artistic passions, codes, occasions, members and works which are propelled via cultural currents and maintained via digitally local potential. paintings structures can take place in different contexts bringing approximately certainly new cultural construction, that, given adequate strength, come jointly to maintain an open mechanism whereas negotiating social, technical and political modes of power.

Software paintings, electronic different types of literature, 8-bit song, 3D paintings types, pro-surfers, and networks of geeks are attempt beds for enquiry into what brings and holds paintings systems jointly. Goriunova presents a brand new technique of figuring out the improvement of cultural varieties on the net, putting the phenomenon of participatory and social networks in a conceptual and old viewpoint, and providing strong instruments for getting to know cultural phenomena neglected by way of different approaches.

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The paradox typical of such a contemporary narrative is that self-organization is also a weapon with which to fight this condition. It is self-organization that offers a whiff of the promise of freedom and suggests an understandable mechanism for creating a difference: A variety of routes have emerged through which self-organization is chosen and accommodated to enhance insight into the constitution of autonomy, difference, and ways of aesthetic operation. Another genealogy for the term is in politics.

54 Life, élan vital, is an ‘immensity of potentiality,’ and these manifold tendencies are actualized in matter and therefore created by such potentialities. Whereas Bergson is seen as one of the fi rst philosophers to protest against ‘noumenal’ thinking, positivism, and the mechanistic lightness of classical physics to fi nd a way through to disregarded questions, such as those of duration and space, Whitehead is one of the fi rst to construct a system that would bridge the gap between science and philosophy following their differentiation in early modernity, building a new philosophy of nature.

The organizational aesthetics of art platforms is a practice and speculation on the forces that build them up and change them, that structure and channel their emergence but also enable them to make themselves available for varied practices, uses, and logics. Art platforms exhibit a capacity to become eventful, to reach a threshold that amplifies the material inhabiting them into forces of brilliance, enabling the transition into a different reality. In such an account, organizational aesthetics does not primarily deal with the process or a body of organization in the arts, nor does it account for new postmodern types of organization in global business and culture.

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