By Antje Dallmann, Eva Boesenberg, Martin Klepper
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Additional resources for Approaches to American Cultural Studies
Adamson, Joni, and Kimberly N. Ruﬃn, eds. American Studies, Ecocriticism, and Citizenship: Thinking and Acting in the Local and Global Commons. London: Routledge, 2012. Print. Alston, Vermonja R. ” Keywords for American Cultural Studies. Ed. Bruce Burgett and Glenn Hendler. org. Web. 13 May 2015. Bach, Gerhard, and Jürgen Donnerstag. 3 (2007): 315–20. Print. Branch, Michael P. et al. eds. Reading the Earth: New Directions of the Study of Literature and Environment. Moscow: U of Idaho P, 1998. Print.
Mad Men is cautious in its judgments of the depicted characters and issues, as we hardly ever are given a clear-cut “message”; instead, audiences have to make up their own minds. This general 42 Christina Wald approach, which is one of the main attractions of the show, also applies to its portrayal of advertisements, which Williams has called “the oﬃcial art of modern capitalist society” (“Advertising” 421). Are we meant to take a critical view of the frequently ruthless advertisement campaigns, for instance when they deliberately try to conceal the harmful impact of cigarettes?
What is more, when trying to represent memories, cultural products often use slightly outdated media; for example, black-and-white videos or a super 8-ﬁlm in a color movie – or, indeed, slides in a TV series. ” What is interesting about Don Draper’s slide show is that it is left open whether he shares the sentimental longing that he evokes. Does he yearn for the depicted happy days of his picture-perfect family life, such as the wedding, the pregnancy of his wife, and the birth of his children?